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Byron Bay’s Best Fashion


Beyond the beaches, shopping in Byron Bay is a major drawcard for fashion and homewares, attracting visitors from across the globe.

From the sun-soaked streets and beaches to the bars and restaurants bustling as the sun sets, visitors and locals can be seen sauntering with a casual boho chic confidence and design-led brilliance.

Many procure garments created right here by talented local designers, who have effortlessly given this town a distinct fashion signature.

So just what’s the style that has made Byron such a must-visit fashion destination? And where are the shops you simply cannot leave without visiting?

We asked the team at Mister Zimi, an Australian fashion favourite, headquartered in Byron Bay, to give us an insider perspective. We wanted to find just what makes the ‘Byron style’ so sought-after?

Let’s go shopping in Byron Bay.


What is the Byron Style?

According to the good folk at Mister Zimi, the Byron style isn’t actually just one look. It’s more of an attitude to the clothes you wear and the way you wear them.

“Everyone dances to their own drum in Byron Bay, and the fashions are as individual as the people who live and travel here,” they said.

Byron’s boho chic is relaxed, cool, comfortable and reflective of the town’s famous attitude. Contemporary twists on vintage styles, bright prints, earthy tones and natural materials pervade many of the best local designers’ finest creations.

Alongside swimwear, jumpsuits and sundresses are key favourites. This is in part because of their easy-to-wear function in this idyllic coastal town: “one item thrown over a swimsuit and you’re done!”

What’s special about this attitude is that every visitor can find their own distinct expression of the town’s quintessential style. And it’s a style which, at its core, is designed to make us feel confident and comfortable so every visitor to the town’s boutiques can leave looking as good as they feel.


Shopping in Byron Bay – Village

Ready to discover your next wardrobe? Let’s take a look at where to visit for the latest Byron fashions.

The centre of Byron town is petite enough to wander around easily, discovering many of the best local designers along the way.

Here’s a brief run-down of Byron’s must-visit shops:

Mister Zimi – Distinctive yet comfortable clothes that leave you confident to make bold individual statements. This is a label that ‘unashamedly marches to the beat of its own drum’.

Auguste – Floral patterns and flowing designs for women and girls from a talented designer born-and-bred in Byron.

Spell – Modern boho fashions, designed right here in Byron Bay and loved around the world.

Arnhem – A local designer who has helped put Byron Bay on the world stage. Head here for floral, earthy, tribal patterns and vintage styles.

Enzo & Totto – Browse a curated selection of latest women’s fashions from Australia, Europe and the USA.

Rowie – Another Byron born brand creates beautiful easy to wear, effortless, feminine and artisanal crafted clothing

Hope & May – Inspired by the international cultures, design and style of the owner’s life in Asia, this boutique is a highly curated collection of fashion, accessories and décor.

Some other places that should be on any shoppers list include: cool local brand Afends, curators of men’s and women’s fashions Unplugged, and chic yet functional men’s store Mr Simple.

Made with 90% regenerated eco-fabrics, CHIA’s summer wear and eco-conscious swimwear range has its flagship store in Byron Bay.

The Jonson Lane precinct is a must visit.

Consciously built as a destination for signature restaurants and shoppers seeking the unique, and fashion from Nagnata, a gender-neutral knit-wear fashion label designed for modern movement and studio-to-street style. Perfect for yoga, Pilates, dance and low impact exercise and long after class has finished. Originating in a small backstreet shop in SOHO, and now an international brand synonymous with high-quality craftsmanship, a minimalist ethos, and classic style Saturdays NYC is also a must-visit.


Auguste byron bay

Shopping in Byron Bay – Arts & Industry Estate

After exploring the town centre, head to the Arts & Industry Estate where you’ll find a whole host of boutique stores, pop-up shops and artisanal workshops.

Take a stroll around Centennial Circuit, Banksia Drive and the numerous small streets that make up this revitalised shopping district.

St Agni – Handmade leather footwear and women’s clothes with a distinctive Mediterranean style.

Mr Vintage A treasure trove of those on-off hard to find iconic vintage pieces that define your signature style.

The other side of Byron fashion: denims, leathers and vintage goodies fill the racks of this warehouse store. Also, check out up-cycling specialists Ghost Vintage

Stitch and Hide – Leather goods that beautifully blend the fashions of Australia and Southern California.

Epokhe Eyewear – The coolest eyewear in Byron Bay, designed here and made in Italy.

Pirates Dreaming – Jewellery for the rule breakers and style makers. Enough said!

Yoli & Otis  – Women’s, men’s and children’s fashions of simple elegance, made with all-natural dyes and a sense of sustainability sewn into every fibre.

McTavish – In the world of Australian surfboards, there are board shapers who have become famous for their ability to perfect. Bob McTavish is one of them. Check out their fabulous fashion range – with a pit-stop for coffee in their flagship store.

And, of course, a short stroll north to the very best shopping in Byron Bay – Habitat where a whole afternoon would be a reasonable time to meander through such enticing design-lef homewares and crafted fashion.

Habitat byron bay

And if you’re feeling a little more adventurous, head out to Bangalow in the Byron hinterland.

Just 20 minutes’ drive from Elements of Byron, this small village is packed with beautiful boutique stores. Visit ROWIE to discover another talented local designer (she also has a store in Byron), Andrea and Joen, and Millar & More for irresistible fashions and homewares.

With so many talented designers and stunning boutique shops in Byron Bay, you may want to arrive with plenty of space in your luggage!


For more inspiration for making the most of your time here, check out our guide to A Week in Byron Bay.

Want more inspiration for things to do in Byron Bay? Check out our Ultimate Guide to Byron Bay.


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