This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to Elements of Byron ACN 168 713 237 and ABN 39 168 713 237 or otherwise collected by us, offline or online, including through elementsofbyron.com.au (Site).

In this Privacy Policy we, us or our means Elements of Byron.

Personal information

The types of personal information we may collect about you may include:

• your name;
• images of you;
• your contact details, including email address, mailing address, street address and/or telephone number;
• information you provide when making a booking, submitting an enquiry, entering a competition, completing a form or subscribing to receive marketing communications;
• your marital status and/or anniversary;
• your age and/or date of birth;
• your credit card details;
• your demographic information, such as postcode;
• your preferences and/or opinions;
• information you provide to us through customer surveys;
• details of products and services we have provided to you and/or that you have enquired about, and our response to you;
• your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour;
• information about your access and use of our Site, including through the use of cookies and similar technologies, your communications with our Site, the type of browser you are using, the type of operating system you are using and the domain name of your internet service provider;
• user uploaded images, such as your identification card, used when checking-in via our mobile app;
• additional personal information that you provide to us, directly or indirectly, through your use of our Site, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
• any other personal information requested by us and/or provided by you or a third party.

We may collect these types of personal information directly from you or from third parties.

Collection and use of personal information

We may collect, hold, use and disclose personal information for the following purposes:

• to enable you to access and use our Site, associated applications and associated social media platforms such as Facebook, Instagram, Pinterest, Twitter and LinkedIn;
• to contact and communicate with you;
• for internal record keeping and administrative purposes;
• for analytics, market research and business development, including to operate and improve our Site, associated applications and associated social media platforms;
• to run competitions and/or offer additional benefits to you;
• for advertising and marketing, including sending you promotional information about our products and services, measuring the effectiveness of our advertising campaigns, improving our marketing activities and personalising advertising where permitted by law. This may include the use of Google Ads Enhanced Conversions, Google Analytics, Meta technologies and other advertising and analytics services to help us understand when our advertising results in bookings, enquiries, competition entries or other actions on our Site;
• to comply with our legal obligations and resolve any disputes that we may have.

Disclosure of personal information to third parties

We may disclose personal information to:

• third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage providers, web hosting and server providers, marketing and advertising providers, professional advisers and payment system operators; and
• third parties, including agents or subcontractors, who assist us in providing information, products, services or direct marketing to you, and third parties who provide analytics, advertising and measurement services, including Google Analytics, Google Ads, Meta and similar platforms. These providers may collect or process information about your interactions with our Site using cookies and similar technologies to help us understand website usage, measure advertising performance and improve our marketing.

By providing us with personal information, you consent to the disclosure of your personal information to third parties and acknowledge that we are not required to ensure that those third parties comply with Australian privacy laws.

Google Ads Enhanced Conversions

We use Google Ads, including Google’s Enhanced Conversions feature, to help measure the effectiveness of our advertising.

When you complete certain actions on our Site, such as making a booking, submitting an enquiry, entering a competition or subscribing to receive marketing communications, we may collect personal information such as your name, email address, telephone number or postal address.

Where Enhanced Conversions is enabled, this information may be securely transformed using a one-way cryptographic hashing process before being shared with Google. Google compares the hashed information with data from signed-in Google accounts to help attribute conversions resulting from our advertising campaigns. Personal information is not shared with Google in plain text for this purpose.

We use this information solely to measure and improve the performance of our advertising and marketing activities.

Google processes this information in accordance with its Privacy Policy, available at https://policies.google.com/privacy.

You can manage your advertising preferences through Google’s Ads Settings at https://adssettings.google.com/.

Your rights and controlling your personal information

Choice and consent: Please read this Privacy Policy carefully. By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us. However, if you do not, it may affect your use of this Site or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have that person’s consent to provide the personal information to us.

Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Complaints: If you believe that we have breached the Australian Privacy Principles and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.

Unsubscribe: To unsubscribe from our email database or opt out of communications (including marketing communications), please contact us using the details below or opt out using the unsubscribe facilities provided in the communication.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

We cannot guarantee the security of any information that is transmitted to or by us over the internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosure of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

Cookies

We may use cookies and similar technologies on our Site from time to time to improve website functionality, understand how visitors use our Site, measure the effectiveness of our advertising and personalise marketing where permitted by law.

These technologies may include Google Analytics, Google Ads, Meta Pixel and other advertising or analytics services. If and when you choose to provide our Site with personal information, this information may be linked to the data stored in cookies or similar technologies.

Where required by applicable law, we obtain your consent before placing non-essential cookies or similar technologies on your device.

Links to other websites

Our Site may contain links to other websites. We do not have any control over those websites and are not responsible for the protection and privacy of any personal information that you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.

Amendments

We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our Site. We recommend you check our Site regularly to ensure you are aware of our current Privacy Policy.
For any questions or notices, please contact Elements of Byron General Manager Michael Skinner, [email protected] or +61 2 6639 1500